Marketing Campaign Illustrated Series | Conference Collateral

>Year of the Monkey playing card deck and belly band

>Year of the Monkey playing cards

>Playing card close-ups

>Illuminated trade show backdrop

>Operational Excellence book cover
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Art Direction | Illustration | Design | Project Management | Print Production
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The goal for this project was to develop an integrated and inspiring brand presence for an upcoming conference – which would then be reused all year for various conferences and events. To that end, Vantage Agora asked Karen Myers Design to assist in the creation and development of several key marketing pieces as they rolled out their new identity, building a more cohesive brand. The challenge was to cut through the noise, creating a fun and memorable presence at this event and beyond. The solution that we created presented their company as one that thinks differently than their competitors, while effectively communicating what their company offers to both existing and new clients.

Working with a key strategist within the company, I designed and illustrated several marketing elements that allowed us to present a cohesive brand presence for Vantage Agora. We rolled out this set of promotions at a major trade show event earlier this year, along with their new identity. Celebrating the Year of the Monkey with fun and funky illustrations – while integrating relevant messaging – proved to be a successful strategy. Messaging takeaway: this is a company that thinks differently (and more creatively) than its competitors.